Final Arts
This was a fun and intense project, create a mascot for an advertising agency.
Ferrer Advertising wanted a mascot that embodied their values and how they approach their projects, they figured out that a chameleon was the perfect mascot because of it adaptability and changing nature. So there began the challenge to give life to this character.
Personally I named the fellow "Cham" to help me as I was sketching and developing the character, to give him in my mind a personality that had to reflect in the design.
3d Modeler: Jose de Jesùs Limón
PITCH AND DEVELOPMENT
First Approach: this was the pitch I showed to the agency that awarded me the project.
WORK IN PROGRESS
The images above, are a compilation of all the work and different iterations and explorations of the chameleon that we went through, to get the character right.
In the process of revisions with the creative team from the agency, the chameleon began to take shape, and we ended up with some interesting results that were part of the road to get to the final look and personality for Cham.