Pitch for Passport Whisky. The brand had a long time since it appear on tv, and wanted to refresh it image and appeal for young adults as a dynamic and exciting option in the whisky market. The idea behind this style frames came from researching the brand essence , Passport has five virtues represented by a Stag, a falcon, a Unicorn, two swords and a scythe. The idea behind the pitch was to represent this five virtues in an urban environment, as humungous statues representing the neighborhood that formed a city full of life that was inside the bottle of Passport Whisky.
Julio 2013 :: July 2013.